This is a very condensed capsule of the original hypothesis for my study of more than fifty years ago – as I remember it. It was to begin the research for understanding the unique phenomenon which emerged, in which cultures with greater congruous language application, rejected conceptual metaphors in product communication, depending on super realistic […]
In Words
Design Research
My ambitions were never to become a designer or artist in pursuit of importance, status or notoriety. My interests were always bound to an insatiable appetite for discovery and looking for collaboration in interpreting the discovered phenomena. “Ask a provocative question, and without hesitation I stand ready to explore it to find an answer”, that […]
Myths + Realities
It is time for design historians worth their salt, to untangle the amazing myths that obscure a very simple reality, behind which many American designers have been hiding, to shield themselves from exposure to something that is not as glamorous as has been portrayed by their professional design media. For instance, historians have to set […]
Biography
Dietmar R. Winkler, educated in design in Hamburg, Germany, is professor emeritus at the University of Massachusetts Dartmouth. He believes that design theory cannot be separated from evolving contemporary and future professional practices. He was director of the Institute of Design at IIT, the director of the School of Art and Design at the University […]
Identity in Sheep’s Clothing
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